The hype and build up of a blockbuster film is an entertaining but cautious area to tread, if it is done right. After the major successes of the Spider-Man movie franchise, starring Toby Maguire and Kirsten Dunst, the webbed superhero has been given a re-boot. But how do you fix something that wasn’t broke in the first place?
Answer: make sure you promote the fuck out of it.
In hoping to achieve the success of the first three films, The Amazing Spider-Man starring Andrew Garfield and Emma Stone, is getting much exposure.
It began with a teaser.
Then a teaser trailer.
Then a trailer.
Then another trailer.
Then a 4 minute preview trailer.
Then a scene grab.
Then another scene grab.
I think you get the point…
Then, someone got a lightbulb idea, grabbed all the teasers and trailers available, and mashed them into the one video, making it a wicked 25 minute trailer of a 136 minute film… that comes out July 3, 2012.
Watch it at Screen Crush while you can, with a blurb on how the movie came about.
Your spidey-senses will tingle.
