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Smith’s Lites Chips

It was the daintiest way to stuff your face in the ’80s.

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Lightly salted, thinly cut.

In the 1980s, the Smith’s Snackfood Company had their already established “The Gobbledock” – a little harmless furry monster who had a crinkle-cut potato chip addiction – as an iconic mascot.

In the same decade, Smith’s released a smooth, thinly cut flavoured potato chip, called Lites – which was a rival to Arnott’s chip product Thins.

A commercial for Lites featuring a dance troupe of ballerinas performing to Swan Lake while munching down on a packet of Lites became very popular due to the ‘out of character’ style of presentation.

While a very popular chip product, Lites eventually evolved into their Thinly Cut product line, as they are known today.

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