Lightly salted, thinly cut.
In the 1980s, the Smith’s Snackfood Company had their already established “The Gobbledock” – a little harmless furry monster who had a crinkle-cut potato chip addiction – as an iconic mascot.
In the same decade, Smith’s released a smooth, thinly cut flavoured potato chip, called Lites – which was a rival to Arnott’s chip product Thins.
A commercial for Lites featuring a dance troupe of ballerinas performing to Swan Lake while munching down on a packet of Lites became very popular due to the ‘out of character’ style of presentation.
While a very popular chip product, Lites eventually evolved into their Thinly Cut product line, as they are known today.