Who else can sell household products, other than household characters?
Over 10 years (1984 – 1994), 6 seasons and 42 episodes, Australia saw the simple, yet sophisticated world of Arthur Beare (Garry McDonald) looking after his forgetful mother, Maggie Beare (Ruth Cracknell) – in the ABC sitcom Mother & Son.
While the show basis showed the suburban household struggle of a war widow, the show was a ratings success. So, who else could help promote your product to the everyday home, than the loveable characters Arthur and Maggie. Bring in clothes washing detergent Dynamo, and create mini-episodes to demonstrate how the product works.
The Mother & Son Dynamo commercials ran between 1987 to 1991.