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Eagle Bitter (1993)

A highly controversial beer commercial that gave publicity money couldn’t buy.

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A highly controversial beer commercial that gave publicity money couldn’t buy.

Usually when you are trying to promote your quality beer to the average Australian person, you need cut-through and connect with their personality.

In 1993, Australian Entrepreneur¬†John Singleton and his advertising company, whipped together a TV commercial for Eagle Bitter, that promoted the beverage as a “Beer Man’s Beer”.

In the commercial, the politically incorrect stereotypes of a camp-looking male hairdresser, images of feminine-looking pet poodles, and a posh-looking upper class party for two average-looking Australian males were used to show that the beer is meant to be for the certain type of ‘bloke’.

The commercial is also known for the iconic image of a cattle dog trying to pull off the jeans that a country woman is wearing, which was deemed sexist and offensive by the Advertising Standards Council.

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